Alpinestars (the name) is derived from the English translation of 'Stella Alpina,' an Italian mountain flower which grows high in the mountains surrounding Asolo, Italy, where the brand was formed in 1963. Alpinestars range of motocross gear is one of pure technological innovation.

Most noted for their motocross boots, one model in particular is synonymous with innovative supremacy, the Alpinestars Tech 10. It is the boot that all others are measured against and it's hard to find a professional rider without a pair on. Not content with just having, what many would consider the best motocross boot ever created, Alpinestars have also developed a large and diverse range of motocross gear and casual wear.

The alpinestar neck brace has been worn by professional riders Ryan Villopoto, Chad Reed, Jeremy 'Twitch' Stenberg and Nate Adams, to name just a few. The range of Alpinestars amour, Alpinestars youth riding gear and Alpinestars women's gear all boast 'that Italian top-of-the-line feel' without an over-the-top price tag.