Shift 2018 Motocross Gear

What's new for SHIFT MX18?

2018 sees the return of Shift 2018 BLACK Label and Shift 2018 WHITE Label racewear, and with some fresh graphics and designs these lines are undoubtably the hottest gear ranges of the market. The super limited BLUE Label also makes a return with a one off set of 4TH KIND racewear made in collaboration with Ken Roczen himself. 2018 also sees Shift drop their hotly anticipated line of motocross boots, and when it comes to standing out from the competition, these things hit the nail on the head. Check them out now and see for yourself at our Shift MX18 Motocross Boots page.

The Shift WHITE Label Helmets return for another year, this time with an insane, almost otherworldly design, and we're betting on these things being a serious hit in the helmet market. As with all Shift products, there's quality performance and durability built into every single one of these, and with a design that will definitely help you stand out on the track, the Shift 2018 helmets are a must have for all riders out there. With some of the freshest gear and some all new products throughout the 2018 Shift lineup, we have no doubt that the 2018 Shift motocross collection will be one of the most popular we've ever seen. Get involved today!

WE ARE WOLVES AMONG SHEEP

WE ARE THE BRAND FOR THE BOLD AND FEARLESS, THE ARMOUR FOR THE PURIST. WE ARE THE FASTEST. WE GO THE BIGGEST. WE HAVE THE MOST FUN. WE STAY TRUE TO OUR IDEALS. WE BELIEVE IT MATTERS HOW YOU MAKE IT, THAT STYLE AND AUTHENTICITY DEFINE OUR INDIVIDUALISM. WE RACE, AND WE RIDE. ALONE, WITH FRIENDS, OR WITH OTHERS LIKE US. ON THE TRACK, IN THE HILLS, AND ANYWHERE IN BETWEEN. WHEREVER AND WHENEVER WE CAN, WE ENJOY THE RIDE. WE ARE DIFFERENT. WE ARE SHIFT.

Thursday July 6th, 2017 marked the date when the eagerly awaited Shift 2018 motocross gear dropped, and fans around the world were already salivating over one of the fastest moving brands in the industry. For Shift, 2017 saw the unveiling of German sensation Ken Roczen as their marquee man, and rounds 1 & 2 of the AMA SX championship saw him blitz the competition on his way to 5 wins from 5 starts in his all new Shift 3LUE LABEL gear. Disaster followed soon after, and following some gnarly updates through Ken's Instagram, Roczen is now on the road to recovery following one of the most devastating crashes and injuries the sport has seen. Shift has stood proudly behind their athlete, and will be there when Ken makes his long awaited return to the action. For the Shift Syndicate, family is everything.

The collaboration working with SHIFT to launch the new 3LUE Label has been truly exciting. There’s a really great cultural element to the brand that we’ve merged into a super-high performance jersey and pant that are truly next level products. - Ken Roczen 94, HRC Factory Racing.

Related

• Shift MX Gearsets
• Shift brand Clothing
• Shift motocross Helmets